.png)
COFFEE Labs
At COFFEE Labs, a New York City PR firm specializing in virtual reality design, I contributed to diverse marketing projects that deepened my exposure to emerging digital technologies while keeping pace with fast-evolving advertising and content trends under tight deadlines.
Grey Goose Essences
At COFFEE Labs, I led art direction for a Grey Goose campaign launching their new Essences line. The concept centered on an interactive VR "Tasting Swipe," where users swiped on flavor-themed visuals to receive a personalized cocktail recipe. The campaign drove an 18% average increase in user engagement on social platforms.
These final iterations feature an interactive "Tinder-style" swipe module. As the user scrolls down the page, they can swipe right or left on a series of images. Based on their preferences, the algorithm suggests a perfect Grey Goose Essences flavor for them to try.
.png)
