Hiltzik Strategies

At Hiltzik Strategies, a prestigious crisis management public relations firm founded in New York City, I edited video content, illustrated quotes & iconography, copy wrote captions & press releases, and created graphics for multiple clients’ social media platforms.

Ndamukong Suh x Thorne Vitamins

I designed an Instagram carousel post promoting the partnership between Thorne Vitamins and the Suh Family Foundation, founded by Super Bowl champion Ndamukong Suh. By adapting Thorne’s visual identity into bold polygon-based graphics and gradients, I created content that both clients loved and expanded into Instagram Stories. The campaign contributed to a 15% increase in social engagement and a 10% boost in follower growth while strengthening my ability to manage dual client needs and extend an established brand with creativity and precision.

Katya Suh x Women's History Month

For Women’s History Month, Katya Suh (entrepreneur and wife of NFL champion Ndamukong Suh) requested custom illustrations of influential women of color for her Instagram Stories. Using Procreate, I collaborated with Katya to develop a cohesive color palette, typeface, and illustration style tailored to her audience. The campaign drove a 20% increase in Story engagement and a 12% boost in follower interactions during the month.