Amata
At Amata, a matchmaking app founded in Paris and based in New York City, I serve as the primary graphic designer and brand strategist during a pivotal growth phase. Since I joined, the company has expanded from NYC to East Coast cities including Boston, DC, Baltimore, and Philadelphia with plans to continue scaling across the United States in the coming months. I create promotional social media and print materials for event campaigns, edit social media videos promoting both events and app downloads, and collaborate closely with the CMO to develop innovative strategies for connecting with our core audience.
Event Campaign
I produce 50+ weekly graphics for app and event campaigns, generating 32,000+ leads and 9,500 signups in one month. By strategically testing and iterating on creative, I improved performance rates from 0.19% to 0.89% and maintained an average cost per result of just €2.72, proving the power of high-volume, data-driven design.
Print Event Posters
The team in NYC took my posters and printed them to paste all around Lower Manhattan to promote the upcoming matchmaking event and create content.
App Download Ads
Through targeted video edits, I generated 15,000+ app downloads across East Coast markets in three months, achieving a 4.2% conversion rate from ad impressions to installs and increasing month-over-month downloads by 180% through optimized creative strategy.
